Prices for the smaller rolls have shrunk to $14.79 a pack, compared with $16.99 for larger rolls. ![]() Costco says it shrunk its paper towel rolls to 140 sheets from 160 sheets to keep more units on shelves and meet demand for the product, which has risen during the pandemic. ![]() "You changed the name, label and reduced size - not the price - did you think consumers wouldn't notice!!" one consumer wrote on the Royal Canin website earlier this year. Pet owners have posted their objections to smaller cans of pet food from Royal Canin, which The Washington Post noted has shrunk some cans to 5.1 ounces from 5.9 ounces. Tillamook declined to comment, but the company said in its blog post that it decided to shrink its packaging "so that the affordable cost per carton of ice cream did not change for our fans." The dairy co-op noted that its consumer research found that grocery shoppers are focused on two things - price and brand - prompting the decision to shrink the carton.Īt a Reddit forum on shrinkflation, people have documented shrinking packaging for everything from potting soil to facial tissues. Shrinkflation is often more palatable for grocers and manufacturers because they can maintain their margins, which are often thin for grocery stores - about one or two pennies on the dollar. ![]() She added, "In times of high inflation, your ribeye will be cut a little thinner, so you are around that price point that a consumer believes is ideal."
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